After the IOC approved the inclusion of breakdancing at the 2024 Olympic Games, debate around dance – and its validity as a sport – swirled around the media and the internet, with some, unfortunately, making dance, in its various forms, a target for their derision. And so we thought it time to explain why dance is so popular, why it is indeed a sport, why its benefits are so numerous, and why we’re proud to supply teamwear and kit to a variety of dance schools and clubs.

Why Dance is a Sport

Where better to start with the Oxford English Dictionary definition of sport, which says: ‘sport – an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment’.

Does dance involve physical exertion? Yes. Skill? Certainly. Competitive? Absolutely. So at its most fundamental level, it is surely impossible for anyone to argue against the idea that dance is a sport. Inclusion at the Olympic Games will only solidify those claims, and we reckon the IOC should be congratulated for a brave and progressive decision.

Surging Popularity

Over the last decade, dance organisations have reported vast growth in participation. Figures from the Arts Council around ten years ago – when the boom really started – showed that both audience and participation numbers for dance in the UK increased by over 100 per cent between 2008 and 2009, and have remained as popular since. Clearly boosted by the ubiquitous presence of dance on our TV screens, it has managed to shed the kind of macho perception that dance is ‘for girls’, opening dance up in ways that perhaps haven’t been seen before. The Dad in Billy Elliot certainly seems like a relic from a bygone era, and the likes of Diversity – the all male street dance troupe that won Britain’s Got Talent in 2009 – have helped those antiquated attitudes to fade away.

Get Your Children Involved!

Ideally, most parents must surely want their children to take part in some sort of sporting activity, but not everyone is inclined to want to play football, cricket or other more traditional sports. However, dance can prove to be the ideal outlet for many of those kids. Indeed, anecdotally, a KUDOS member of staff has seen his own young son give up football and join a dance school.

He loved his football for a while but a few different factors meant his enthusiasm began to wane and in the end it became nothing more than a passing interest. I was incredibly keen for him to be involved in at least one sport, but – despite my obsession with sport – he just wasn’t that interested. Like all parents, I didn’t want him sitting around leading a sedentary and lazy lifestyle – he has energy to burn and needed an outlet. He’d been wowed by some street dance stuff on TV, and so I suggested he joined a local class, which he was delighted to do. He is absolutely loving it – he’s become noticeably fitter, noticeably stronger and – most of all – infinitely more confident. It has done wonders for him.

KUDOS partners with a variety of dance schools and classes across the UK, supplying kit and teamwear such as tracksuits and hoodies, and we are proud to do so. Dance might well be an art, but – evidently – it’s also a sport and we’re only too happy to give dance a voice in a sporting context.

Whether it’s contemporary dance, lyrical dance, street dance, hip-hop, breakdancing, ballet, ballroom or something else, they each provide a chance to get active, to get fit, and to boost your own confidence and self-esteem. Find your nearest dance classes and get yourself – and / or your kids – signed up. You won’t regret it!


KUDOS supplies made-to-order teamwear to a range of sports clubs across the globe. We supply bespoke custom kit that is built for performance and worn with pride. Use our one minute kit designer to design your kit today.


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