Olympic hockey hero Alex Danson has launched her own hockey academy with the aim of engaging over 10,000 children in the next three years.

Driving forward the legacy of Rio 2016

Once a great sporting event or triumph is over, the most important thing becomes its legacy – how can you maximise the momentum and influence of an iconic event or achievement. Team GB’s hockey success in Rio was one of the sporting highlights of 2016, and its reverberations were almost immediate, with hockey clubs around the UK reporting an instant spike in interest and participation. A generation had been inspired.

The Alex Danson Hockey Academy will work to engage children aged 7-11 with hockey by introducing sessions into 500 primary schools and hosting 100 hockey camps in Everyone Active centres around the UK.

Despite being a gender neutral sport, hockey in schools is under-delivered

Hockey is a naturally gender-neutral sport and should be very popular in schools, particularly at primary school level – but it has been under-represented for too long, with less than 50% of primary schools currently delivering any sort of hockey provision.

Everyone Active and Alex have joined forces to introduce the innovative hockey initiative with the aim of giving more children the opportunity to get active by offering access to fun, engaging training sessions and expert coaches.

At the official launch, Alex said:

It feels a bit surreal, I have two passions which are playing hockey and getting people to play hockey. It’s a sport that has changed my life and I have loved being a part of it.

I was very lucky to be introduced to the game quite young and I just want as many young people to have that opportunity as possible.

I love this game and I’ve been playing it for as long as I can remember. It’s given me so much in my life aside from the obvious things, the Olympics were phenomenal being with the team in Rio was amazing, but one of the most special things was coming back to 10,000 new people playing hockey. Alex danson

For too long young people haven’t been given the opportunity to play hockey at school. The Alex Danson Hockey Academy will improve the health and wellbeing of young people through participation in physical activity, and encourage them to develop skills that will be a benefit throughout their lives. Any schools or parents wishing to register their interest or gather more information about the Academy can email sarahbeattie@everyoneactive.com.


KUDOS passionately encourages and supports people from all walks of life to get into hockey. Why not join your local club?


A KUDOS custom hockey kit is designed to suit the demands of the sport in matching styles across all garments including hockey tracksuits, polo shirts, t-shirts, hockey hoodies and team jackets.


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