In an age where young people can be easily entertained by sitting on their bottoms, sport needs creative thinking and inspiring ideas for participation to flourish. At the recent #BeAGameChanger awards in London, one of those great ideas – the brilliant Girls Active scheme – walked away with the Most Inspiring National Initiative prize.

Understanding what makes girls tick and engage in sport

Funded by Sport England and delivered by the Youth Sport Trust in partnership with Women in Sport, Girls Active strives to tackle declining participation in physical activity by adolescent girls. That decline comes with a host of implications for physical and mental health coupled with academic attainment. It seeks to understand what makes girls engage in sporting activity and PE, and then promotes inspiring opportunities for all girls as opposed to merely the few that are naturally inclined to play sport.

Schools have reported an improvement in girls’ attitudes, elevating their self-esteem and confidence which has led to increased levels of participation in sporting activity. Reported participation numbers so far reveals those who are happy with the way their bodies look have more than doubled, while those unhappy with the way their body looked more than halved.

Increasing the visibility of women’s sport

The #BeAGameChanger awards, now in its third year, brings together elite athletes, journalists, grassroots sports clubs, national governing bodies and charities, to celebrate, honour and recognise a diverse range of talented individuals and projects that are helping to grow women’s sport.

After collecting the much-deserved award in London, Ali Oliver, Chief Executive of the Youth Sport Trust, said:

We are delighted that Girls Active has won the most inspiring national initiative at the #BeAGameChanger Awards. It is testament to the fantastic collaboration we have had not only between the young women and their teachers whom we have worked with but also Women in Sport our partners and Sport England for their investment.  We thank the Women’s Sports Trust for the award and all the work they do to increase the visibility of women’s sport.

This shared view of the different needs girls have as they mature and their ability to be the positive influence and lead each other, has led to some tremendous impact across the country. We look forward to sharing the latest insights this work has generated over the past year and are excited about extending the programmes’ reach into primary schools from September. Ali Oliver, Chief Executive of the Youth Sport Trust

Earlier this year, the Youth Sport Trust launched the Girls Active Awards to celebrate schools’ star Girls Active achievers in the areas of attainment, wellness and leadership. Click here for more information and to nominate and see the latest Girls Active campaign film below.


KUDOS encourages women and girls from all walks of life to take part in regular sporting and physical activity.


KUDOS supplies custom kit to a variety of sports clubs up and down country – made-to-order teamwear and bespoke kit that is built for performance and worn with pride.


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