Sports clubs are nothing without the unsung heroes who volunteer. They simply could not function. Spirit of 2012 – the London 2012 Olympic Games legacy charity – has announced a terrific new funding opportunity for athletics and running clubs that wish to increase their number of young volunteers.

The Game Changers Young Volunteer Programme

The Game Changers Young Volunteer Programme is being launched as part of the Team Personal Best campaign, which is running throughout the summer of 2017 in a bid to inspire more people to get involved in grassroots athletics. The programme offers clubs a chance to not only increase the number of volunteers supporting you at the club, but also – crucially – to improve the experience of those young people who do volunteer, rewarding and celebrating their work and achievements, and providing them with the opportunity to develop skills and knowledge in the roles they fulfil.

Spirit of 2012 are inviting applications from clubs that:

  • Want to grow the number of younger volunteers and would like some help to make that happen
  • Is, or has, the potential to be a great place for young people to volunteer
  • Recognises the importance of making volunteering the best experience it can possibly be by really taking time to support people who get involved

Developing partnerships locally

If your club’s ethos matches those ideals, you can apply for funding now – funding that can be invested in training and on resources. The programme offers clubs the opportunity to apply for a package of support related to building partnerships with local youth-focused organisations (such as colleges, schools and other youth groups), with the express aim of getting more young people aged between 14-25 volunteering at your club. This can be in a variety of roles dependent on your club’s needs, including officiating, coaching and event marshalling.

I remember taking on my first volunteer role at about 12 years old and have been volunteering in one way or another ever since. Volunteering is such a fantastic thing for people to do of any age, but is particularly special for young people who are just starting out in life and thinking about what they might like to do.Kerry Marland, National Volunteer Manager

This programme seeks to inspire a new generation to give volunteering at their local club a try, ultimately improving clubs’ capacity to support more athletes, and growing and bolstering grassroots sport.

For athletics and running clubs to thrive and continue to attract young members, they need a diverse group of volunteers which includes young people. They can help make the clubs fun places to socialise and develop valuable skills and confidence, whilst getting involved in the sport and helping their own communities. Spirit of 2012 is delighted to support Game Changers – clubs with a focus on recruiting and training young volunteers and on recognising and rewarding their contribution.Debbie Lye, Spirit of 2012 Chief Executive

Have a read through the Information for Clubs document. There is also an Information for Potential Partners document; click here to download it. The document is editable and you can forward it to potential organisations and groups you might like to approach about involving young volunteers.

Click here for the application form. The closing date for applications to be received is midnight on Sunday 21st May. Good luck!


KUDOS loves to encourage and support people from all walks of life to take part in sporting activity – or coaching or volunteering – at any level, from grassroots to the top.


KUDOS supplies kit to a range of sports clubs across the country – custom teamwear that is built for performance and worn with pride.


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