The English Football Association (FA) has announced a bold new strategy to double the number of women and girls participating in football by the year 2020.

Women’s football in this country has enjoyed steady growth in its profile in recent years, boosted by the success of the national team under Mark Sampson. Their brilliant run to the semi-finals of the 2015 World Cup was seen by record numbers of fans, and the FA has detailed how it plans to capitalise and create a sustainable high-performance system to ensure England teams continue to compete for honours on the world stage right through the age groups.

The Gameplan for Growth

The Gameplan for Growth aims to grow the number of girls’ and women’s teams from 6,000 to 12,000 through delivering on eight key priority areas. Additionally, four new posts have been created to support the strategy – head of women’s performance, a head of women’s coach development, a new women’s refereeing manager and a head of marketing and commercial for women’s football. The FA will also establish ten women’s high-performance centres.

The eight priority areas include “building a sustainable and successful high performance system” which “produces world-class players”, “changing perceptions and removing social barriers to participation” and “enhancing the profile of the England team and players”.

Changing perceptions around women’s football

To drive an increase participation, The FA will develop ‘Wildcats’: a new network of 200 girls’ football clubs that will provide local, safe and girl-friendly football programmes, coupled with the implementation of local women’s and girls’ football strategies for each County FA.

England head coach Mark Sampson said:

This strategy will really deliver the changes we need that will drive the game forward at all levels. It’s so important we create opportunities for girls to play football. We want to be the best team in the world so growing our player pool is key to that goal. We also have to give them the opportunity to get involved and to keep developing the pathway for those who want to take their passion for football further.

This strategy is bold and ambitious and we are delighted to offer our wholehearted support to the women’s game in general and the Gameplan for Growth strategy. We believe it’s high time perceptions around women’s football in this country were changed – for while they have improved there is still some work to be done on modernising the way women’s football is perceived. Click here to read the Gameplan for Growth in full, and click here for a full calendar of women’s events.


KUDOS is delighted to support and encourage women and girls from all backgrounds and of all ages to take part in the game of football.


KUDOS supplies custom kit to a range of sports clubs across the country – including Carnmoney Ladies Football Club. We supply custom teamwear that is built for performance and worn with pride.


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