This summer the IAAF World Championships and World Para Athletics Championships take place in London – and event organisers have announced the launch of an online hub which provides schools with a variety of free resources that aim to get kids active and excited about the pinnacle of the 2017 athletics calendar.

Discounted tickets available

Starting Blocks has been developed in conjunction with leading educational consultants EdComs, the British Olympic Association and British Paralympic Association’s youth engagement programme. It will provide free, curriculum-linked resources for teachers of pupils aged between 5 and 14, with the broad remit of inspiring, motivating and engaging young people.

The World Para Athletics Championships take place at the London Stadium – scene of the London 2012 Olympic and Paralympic Games and now home to West Ham United FC – from 14-23 July, with the World Athletics following from 4-13 August.

The initiative includes reduced ticket prices (just £3 a ticket) for school pupils for the Para event, with tens of thousands already taken up and plenty more available.

Championships director Niels de Vos said:

We want the magic of London 2017 to act as an inspiration for young people and I believe both pupils and teachers will benefit from the exciting and topical resources offered by Starting Blocks.

Combining PE, literacy and maths

Three themes will form the core of Starting Blocks, connecting education to the sport itself.

  • Summer of World Athletics introduces the kids to the world of athletics by focusing on fun activities that mimic the fundamental skills required for excellence in the sport – running, jumping and throwing
  • The World in One City encourages kids to explore the maths behind the Championships – including measurement and timing – and celebrates the hundreds of nations who will come together to compete, as well as their cultures
  • The literacy strand is The Faces of Summer –  which centres on creative writing, from imagining the experience of volunteering at the championships, to writing poems and journalist style reports about the action

Design the mascot

London 2017 has also teamed up with the BBC’s Blue Peter to run a competition to design the official mascot for the World Championships. Young people aged six to 15 are invited to design two championship mascots, with entries judged by Olympic gold medallist Dame Jessica Ennis-Hill and two-time Paralympic gold medallist Richard Whitehead MBE.

Rolled out to Greater London schools in February, the offer of discounted tickets has now been opened up nationwide and all UK schools can apply until the deadline on Friday 24th March. We would encourage as many schools as possible to get on board with this fabulous scheme – click here to register.


KUDOS passionately supports and encourages people from all walks of life to take part in athletics. We recognise that sport is a powerful force for good.


KUDOS is proud to supply kit to a variety of athletics and running clubs across the country – custom teamwear that is built for performance and worn with pride.


About Author

Comments are closed.