Spirit of 2012 – the charitable foundation set up to maintain the legacy of the London 2012 Olympics – are to award a single grant of up to £1.8m to a progressive, community-led initiative that seeks to improve social cohesion through cricket.

Connecting Communities Through Cricket

Connecting Communities Through Cricket has been set up by Spirit of 2012 to create a legacy for the 2019 ICC Cricket World Cup, which is being hosted in England.

Although access to high quality cricket is at the heart of this grant, the successful applicant will build a rich programme of activity around the provision of cricket in order to create a legacy will seek to:

  • Grow inclusive participation in cricket
  • Offer volunteering opportunities
  • Provide a social hub for young people and their families
  • Act as a tool for education, employability and personal development for 14-25 year olds

Changing perceptions

In addition, the project will be particularly focused on changing perceptions between communities from different cultural backgrounds. By removing barriers to cross-cultural participation, it will facilitate people of different backgrounds and cultures to engage together in community-based activities, events and festivals focused on and inspired by cricket and the 2019 ICC World Cup.

A positive change in the perception of disabled people within communities (by both disabled and non-disabled people) is one of Spirit’s core outcomes, and Connecting Communities Through Cricket will allow disabled and non-disabled young people of both genders to participate as equals.

Harnessing the power of sport to increase participation and create a positive legacy

Cricket and its governing bodies are increasingly coming up with imaginative ways in which to increase participation with schemes like All Stars Cricket, and it is great to see cricket’s growing awareness of its social responsibilities. Sport has a transformative power and in this modern and technological age it needs to be harnessed creatively to get more people playing sport so individuals and communities alike can reap the multiple benefits.

A statement released by the foundation said:

This is a transformational grant with the power to have a transformational impact in these communities. As such we are looking for an inspirational organisation with the track record, community roots and vision to take this forward.

The deadline for stage one written applications is 22nd May 2017, and you can find out much more about it here.


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