An extra two million kids in England and Wales are set to be introduced to the game of cricket over the next four years after the ECB announced a major increase in funding for cricket’s children’s charity Chance to Shine.

In a huge boost to grassroots cricket, England cricket’s governing body will more than double its donation from £1.25 million to at least £2.5m. Chance to Shine now aims to grow its annual reach from 300,000 primary school kids to more than half a million from 2017/18.

Bringing Cricket to new Communities

Cricket Unleashed – the new framework for cricket in England and Wales – is now officially linked in with the ECB and Chance to Shine, and is committed to inspiring more people and families to play and follow cricket, taking the game to new places and communities.

The agreement aims to capitalise on the potential for new interest in the sport sparked by a series of major international events in England and Wales including the ICC Champions Trophy and Women’s World Cup in 2017, and arguably the biggest summer in the history of English cricket in 2019 when we host the ICC World Cup as well as a home Ashes series.

Our vision is that all young people have the opportunity to play and learn through cricket. That’s easy to say but very hard to achieve; this new long-term commitment from ECB provides the most tremendous boost to getting us there.

“It will dramatically expand cricket’s presence in primary schools at a time of great excitement and potential for the game. It will enhance the support that we give teachers to enrich playing and learning. And above all it will give millions of young people their first experience of a fun, inclusive, active team sport that we hope will become a lifelong habit and passion.Luke Swanson, Chance to Shine Chief Executive

At a time when British children have been found to be among the least active in the world, and with fitness levels plummeting, this increase in funding is a particularly timely boost. The England cricket team is resplendent with fine and inspirational role models such as Joe Root and rising star Haseeb Hameed. The more kids we can get playing cricket the better – why not enrol your child in a local club? You may have the next Joe Root on your hands, and you’ll never know until they try!


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