A new campaign, that aims to build more consistent support for women’s sport by getting people to watch, attend and play, has been launched in time for this summer.
The last couple of years have probably marked the high watermark for women’s sport, with England’s World Cup winning cricket team, England Netball’s Commonwealth champions and the exponential growth in profile of the England women’s football team dominating the headlines. But a question has still remained – how can we truly make the most of these successes and get more people to support women’s sport?
Show Up for women’s sport
Women’s sport has been awash with positive campaigns, such as This Girl Can – that aim to grow levels of participation and interest, but there is still some way to go. The #ShowUp campaign aims to develop an environment in which people can engage with women’s sport more deeply. The campaign believes that by getting people to go and watch their local women’s team, it will cultivate a fundamental change in culture. The Women’s Sport Trust has partnered with Sky Sports to encourage people to watch, attend or play women’s sports, with the goal of filling stands, seeing viewing figures rise, and increase participation even more.
As part of the #ShowUp campaign, Sky is giving away 5,000 tickets to women’s sports events this year, to encourage attendance as part of the Sky VIP loyalty programme.
Tamsin Greenaway, a former England netball star and Head Coach of Superleague champions Wasps and an ambassador for the campaign, said:
We need to take the first steps to creating a change in culture that places women’s sport at the heart of people’s lives. I was reading recently about the ways in which young girls become disengaged with sport – if they aren’t involved in an active way by the age of eight or nine they can lose interest in following sport altogether. This is about taking an initial step towards building a culture in which that happens less. We need to help more people to engage with women’s sport and support their kids in doing so. Women’s sport is on a journey and has made great strides – but there’s still so far to go. Things will not change overnight, but #ShowUp is hopefully a first step in causing a shift in our culture. TAMSIN GREENAWAY
Follow the hashtag on social media
Sky Sports has already dedicated an entire day’s programming to women’s sport and isn’t stopping there with more concerted efforts to entice people to come and watch live women’s sport. With the men’s football season over, why not take in some live women’s sport this summer? Keep an eye on the #ShowUp hashtag on Twitter this summer, as well as the Women’s Sport Trust Twitter account for more developments. And make sure you SHOW UP!
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