All of us who take part in sport at a grassroots club will be all too aware of the importance of volunteers. Put simply, our clubs could not function without the dedication of those who give up their time, for nothing, to help run those clubs – and Sport England has announced a new drive to recruit more volunteers between now and 2021.

The National Lottery has provided Sport England with £4.4m to invest in volunteering, and build on the near 7 million people who already volunteer by encouraging more women, disabled people, young people and those from disadvantaged backgrounds to volunteer for sporting initiatives.

Help harness the power of sport to transform lives

The money will be used to fund 32 projects that will harness the power of sport and physical activity to transform lives. It said that the ultimate goal is to make “volunteering in sport and physical activity more diverse and to enable more people and communities to experience the benefits of being active”.

The projects will be paid for by two funds – the Opportunity Fund and the Potentials Fund. The Opportunity Fund focuses on people aged 20 and over from economically disadvantaged communities, while the Potentials Fund targets children and young people aged 10 to 20 who “want to do something to benefit their community, through social action”.

Tracey Crouch, minister for civil society and sport, said:

Volunteers make such a difference to grassroots sport. Without them it would simply not happen. This National Lottery funding will encourage young people to get involved in sports volunteering, having a hugely positive impact on their lives, the lives of others and benefitting their local community. Tracey Crouch, Minister for Sport

When people volunteer in sport the benefit is two-fold – volunteers help others in their communities get active, coupled with the often overlooked benefits to themselves. Volunteering and taking part in social action can do wonders for your self-esteem, your job and career prospects, your mental health and making new friends.

Anyone can get involved

You don’t need to be a qualified coach or any sort of sporting expert to get involved in volunteering; local sports clubs are special places where we meet new people and make new friends, learn about your chosen activity and, of course, get fitter. The community spirit is infectious, and research shows people often want to get involved but don’t know where to start.

You make things happen behind the scenes, too, and there are also plenty of ways to help a club from the comfort of your own home. You can raise funds for a swimming gala, manage a club’s accounts or social media channels.

The full list of groups and organisations to benefit from this investment can be seen here.


KUDOS loves to encourage people of all ages and from all backgrounds to take part in grassroots sporting activity, or volunteering.


KUDOS is proud to supply kit to a variety of sports clubs up and down country – custom teamwear and made-to-order kit that is built for performance and worn with pride.


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